Tell me and I forget
Show me and I remember
Involve me and I understand
This Chinese proverb is key to successful marketing and customer communication. The power of color which, according to research, provides up to an 80 percent improvement in message understanding and makes offers and promotions more noticeable.
Source: Kodak Versamark
1 The Persuasive Properties of Color; Ronald E. Green; Marketing Communications, October 1984.
2 Loyola University School of Business, Chicago, IL., as reported in Hewlett-Packard’s Advisor, June 1999; (http://www.hpadvisor.com)