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The Power of Color

Tell me and I forget
Show me and I remember
Involve me and I understand

This Chinese proverb is key to successful marketing and customer communication. The power of color which, according to research, provides up to an 80 percent improvement in message understanding and makes offers and promotions more noticeable.
Source: Kodak Versamark

  • No Different than Television – Color Communicates!
  • Color visuals increase willingness to read by up to 80%¹
  • Using color can increase motivation and participation by up to 80%¹
  • Using color in advertising outsells black & white by a whopping 88%²

    1 The Persuasive Properties of Color; Ronald E. Green; Marketing Communications, October 1984.
    2 Loyola University School of Business, Chicago, IL., as reported in Hewlett-Packard’s Advisor, June 1999; (http://www.hpadvisor.com)

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