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Proactive Marketing & Data Analytics

Data analytics is understanding the way your buyer is behaving in [his] environment; this implies that you should analyze the customer profiles and then build these analytics, or buying models.

Proactive Marketing works best when highly targeted, using customer data and spending patterns to influence a message and target users directly in order to get a measured result. It’s the data analytics which drives the content and the result is relevant content which grows the customer relationship and loyalty.

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